GUD is committed to innovation, and has an award-winning innovation program across its group of businesses. At GUD, innovation is defined as "change that adds value", embracing everything from incremental process improvements, to brand-new products or services that disrupt entire industries, and all that's in between. It is through this approach that GUD has built a culture of customer-focus, creativity, and agility, unrivalled by its industry peers.
At the heart of all innovation activity across GUD Group is a relentless focus on the customer. Accordingly, GUD has selected and trained cross-functional innovation specialists, known as "innovation champions", in customer-focused skills, including how to uncover unmet customer needs, how to design innovations that are tailored to those needs, and how to test those innovations with customers in the market. GUD’s innovation champions work within, and across, GUD's business units, systematically uncovering and acting upon new opportunities to innovate.
GUD also engages in an extensive external collaboration program – focused specifically on start-up engagement and collaboration. Start-ups and entrepreneurs continue to shape many industries, and GUD has elected to engage directly with these change-makers, rather than to ignore them. In doing so, GUD ensures it will be at the cutting-edge of the changes that are impacting its markets. Of focus for this program, are start-ups and emerging businesses focused on the following areas:
- Connected world and IoT
- Sharing Economy
Each year, GUD group recognises its top innovators across three categories at its Innovation Excellence Awards, held at the RACV Club Pavilion room.
GUD's innovation program has been widely recognised: