Our Values

Our employees are highly engaged to enable us to deliver positive outcomes to our stakeholders.  GUD’s core values are principles that guide our decisions and which the company and individuals live by.

Customer Focus

Our customers are important to us; we aim to meet their needs.

Professionalism and Respect

We encourage constructive, candid and open communications. We are accessible. We always treat our people with fairness and integrity. We trust our colleagues.

Highest Standards of Integrity

We always act honestly and say what we mean.


We work collaboratively with our people to create and maintain a safe work environment; never becoming complacent.

High Performance and Business Success

Business success secures our future. Our profits permit us to invest for long-term customer satisfaction, a rewarding future for our people, and a return to the shareholders. We have a bias for action, and for achieving results.

Innovation and Continual Improvement

We seek new ways of doing things, taking risks where necessary in pursuing new opportunities.


We acknowledge our interdependence, drawing on each other's strengths, and we give recognition for a job well done.

Visit Our Brands Online